'Demystifying Digital Marketing'
Learn how to transform your customer insights into strategic points of engagement in any digital channel (web, email, display ad, social, or search).
Whether you are an entrepreneur seeking to maximize your advertising reach, a member of a corporate team who wants more effective strategies to build the brand, or a "solopreneur" wading into this field for the very first time, the Demystifying Digital Marketing masterclass will empower you to make smart decisions that drive top line revenue, while controlling bottom line expenses.
In this 90-minute masterclass, host Britt East will:
- Teach you how to craft an effective digital marketing strategy
- Show you how to implement a content marketing plan and editorial calendar
- Introduce you to the various digital marketing channels, and their rules of engagement
- Show you how to implement a campaign structure to help you garner more leverage
- Teach you how to measure success and begin evidence-based decision making
You too can learn how to move past the jargon and noise that has prevented you from effectively marketing your products and services, and unlock the power of technology to engage more customers and prospects than you ever thought possible!
Regardless of your industry, business size or maturity, you can do this. No matter your aptitudes, affinities, experience or education, anyone can learn to reach their customers and excite the market!
All our masterclasses come with lifetime access so you can rewatch at your leisure and you’ll receive notification anytime we make an amendment or update our content.
Inspirational speaker, best-selling author, and longtime digital marketing executive
With over 20 years of experience in marketing and technology leadership, I am passionate about helping organizations craft their best online presence through elegant and effective design, development, production, and promotion.
This includes navigating the balance between user interface and user experience, strategic content management and creation, focused and frictionless conversion optimization, compelling online inbound/outbound advertising, white hat SEO, targeted SEM, and incisive analytics.
I have worked with a wide variety of clients and corporations, and will show you how to efficiently and effectively leverage every penny to make sense of this complex and overwhelming field.